Event Branding

Make HerStory

Team

Siddhesh Dumbre

Jessica Bolton

Background

Make HerStory is a new programme, celebrating the women of IBM and their successes and advancement of their careers within IBM.

Make HerStory will become a truly recognised brand within IBM History and is to be seen and celebrated globally.

Make HerStory is a new programme, celebrating the women of IBM and their successes and advancement of their careers within IBM.

Make HerStory will become a truly recognised brand within IBM History and is to be seen and celebrated globally.

Project Brief

Considerations

We have been asked to bring to life the brand of Make HerStory - by creating an inclusive and fun logo. This will be utilised in the program material and goodies and used as the award or badge that is given to each woman who truly advance their career in IBM.

It's important that as IBM we embrace our fully inclusive culture and values. Some of our key thinking and points to consider were:

- This is for ALL women and those who identify as women within the global IBM

- It is to celebrate Female Empowerment

- The tag line, make not only History but HerStory

- Explore new ways for celebration - beat the stereotypical pinks' and images of women

- Promote innovation

- Promote improvement, movement onwards in their journey and careers and inspire ideation and creation

- Celebrate what women bring to the table, their rights and how far we have come and will go in the future - moving forward

Project Brief

Team

Siddhesh Dumbre Jessica Bolton

Considerations

It's important that as IBM we embrace our fully inclusive culture and values. Some of our key thinking and points to consider were:

- This is for ALL women and those who identify as women within the global IBM

- It is to celebrate Female Empowerment

- The tag line, make not only History but HerStory

- Explore new ways for celebration - beat the stereotypical pinks' and images of women

- Promote innovation

- Promote improvement, movement onwards in their journey and careers and inspire ideation and creation

- Celebrate what women bring to the table, their rights and how far we have come and will go

in the future - moving forward

Ideation

The rocket represents a quest for discovery, Breaking new boundaries, Embracing innovation, Continual progress, enhancement, and a drive to stand out and continuously challenge oneself.

It signifies strength, swiftness, venturing towards unexplored territories, visibility, and bravery. It also connects to our historical achievement of landing a man on the moon. It symbolizes aiming for the heavens – never surrendering and believing anything can be achieved!

The typography is bold and evokes a sense of history. The logo can be utilized both with and without the accompanying text.

The rocket represents a quest for discovery, Breaking new boundaries, Embracing innovation, Continual progress, enhancement, and a drive to stand out and continuously challenge oneself.

The typography is bold and evokes a sense of history. The logo can be utilized both with and without the accompanying text.