Packaging Design

Packaging Design

Dakshin Swad

Dakshin Swad

Dakshin Swad

Team

Team

Team

Siddhesh Dumbre

Siddhesh Dumbre

Role

Role

To Design an illustrative Food packaging for batters representing South Indian Food and Culture in a way that it stands out in a supermarket shelf amongst many other Batter products in the market

To Design an illustrative Food packaging for batters representing South Indian Food and Culture in a way that it stands out in a supermarket shelf amongst many other Batter products in the market

Background

Background

Background

A friend reached out to me for this requirement with his own aesthetic and references in mind. The identity for 'Dakshin Swad' was already developed and post our discovery call, my task was to incorporate elements best representing Culture and Food of South India in a distinct Illustrative style.

A friend reached out to me for this requirement with his own aesthetic and references in mind. The identity for 'Dakshin Swad' was already developed and post our discovery call, my task was to incorporate elements best representing Culture and Food of South India in a distinct Illustrative style.

References and Moodboard

References and Moodboard

Behind the Scenes

Behind the Scenes

Behind the Scenes

The Chosen one

The Chosen one

After multiple iterations, Making the logo big and pop and educating the client why logo popping isn't the solution, We finalised on the following iteration

After multiple iterations, Making the logo big and pop and educating the client why logo popping isn't the solution, We finalised on the following iteration

AI Generative Fill Play

AI Generative Fill Play

I found some really good mockups whose dimensions were not that of the originally designed packaging, So I had to improvise a little.

Note: These are just experiments and not used in the real packaging since I didn't get the desired results, interesting nevertheless.

I found some really good mockups whose dimensions were not that of the originally designed packaging, So I had to improvise a little.

Note: These are just experiments and not used in the real packaging since I didn't get the desired results, interesting nevertheless.

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